Yahoo! Publisher Network, or YPN, is a contextual advertising method that mimics Google AdSense. Like AdSense, it offers advertisers the opportunity to receive inexpensive traffic, (which is done through Yahoo’s Search Marketing service), and publishers the chance to make money by displaying on-site advertisements created by the advertisers.
Ad units are available in a variety of sizes to accommodate for differing website structures, and publishers have the option of displaying either text or graphic links.
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